A well designed logo can do wonders for any business. It inspires trust, reminds people who you are and what you're all about. It can add class or humour, and distinguish you from the competition. The term 'identity' referes to more than just your logo, it covers the way you present yourself. It's a bit like the clothes you put on in the morning, or the way you do your hair. If you really want to make a professional impression, you wouldn’t throw on a sack and jandals now would you? More specifically, we like to describe it as a 'visual language' that coherently links your logo, stationery or any other marketing collateral. Read more »
While the identity design process develops the overall visual language that defines your brand, graphic design usually refers to a one-off project, such as a conference hand-out or an event poster, where the goal is to communicate an idea or message as effectively as possible, while complementing your brand. We can work with you from the brainstorming stage right through to printing, so just contact us to see how we can help!
CMYK, offset, digital, foiling, spot colours... it's easy to get confused in the world of commercial printing. Crescendo has years of experience in all manner of printed projects, from flyers and posters to signage and embossed leather wallets. While we no longer directly provide printing services, Crescendo is on hand to demystify the process and point you in the right direction, to make sure you get the results your business deserves.